The internet has definitely changed everything. The way companies sell their products, the way people communicate, and the way musicians promote music and how they sell music online. Everything is faster and easier with social media. With a few clicks of a button you can send a press kit to a booking agent. Tell everyone your status on the new CD you’re working on or of upcoming shows. Musicians can market their music and get fans from across the world just as easy if not more efficient than going to an open mic, handing out flyers and trying to get people to come to your shows or buy your CDs. Yup, it seems that with social media it’s easier to get your name out there.
Engage your fans and you’re doing online music promotion right. Let them try your music first then buy. Also, when they post a comment/review, it will appear on their friends’ updates too. A recent Forbes magazine report found that people are more likely to buy upon online recommendations of their friends.
A lot of bands find new fans by covering their favorite holiday songs. I recently had the chance to hear K.Hudson do a cover of the popular Christmas song, Mr.Grinch, from The Grinch Who Stole Christmas. It’s totally different from the screen version but it was definitely a new twist on an old song. Covering these older songs can help you find new fans when they look for the songs online.
Search online for an autoresponder service. Some are free but I find that the paid services are much better and are worth every penny for what you can get from them. The monthly costs are low and it makes your email list much easier to use during your promotion efforts.
Promo Tip #44 Create a video and get on YouTube. Place your video on all relevant video sites. Video Scrapbook (or Diary) your music band’s progress, accomplishments, and jam sessions. This could make for good clips in other projects.
The important thing is to get you onto these sites when they start and are fresh. MusicTV Video Share is new and will launch out in full this September. You have the opportunity to be the first there and that means front page! Google cache!
Independent artists have to remember they don’t have the resources and finances to support the “shotgun approach” of spraying their music across radio and music television. Big artists have big companies behind them that need to recoup the costs of mass media exposure, and therefore try to limit the extent to which listeners can sample their music on the web. Listeners have already heard the music and are trying to find a copy of their own.
The Palm Beach Underground was started by Bruce and only Bruce. It is a website dedicated to the growing underground music scene in Palm Beach County. The Palm Beach Underground has helped the careers of artists such as Killa Kim of Dunk Ryder Records, G-Boi of Terror Squad Records/Entrepeneur Entertainment, Eric B, Hustla Jones, 4 Pound aka K-Deezy, Clete of Jive Records, Shife of Terror Squad/Karbeen Muzik, Toe Down of Terror Squad/Entrepeneur Entertainment, Full Clip from the Southside, Hex Da Curse, Vandam Bodyslam of Entrepeneur Entertainment, Glamour Girl of Uncut Entertainment, and many more. It has also promoted models like Jus Rite, Ms. Kelly, Ms. Chantel, Jade, and Lady Savage.